Cory Rosencranse Named President & CEO of HEMCO and Gee Heavy Machinery
Las Vegas, NV – February 24, 2025 – Heavy Equipment Management Company LLC (HEMCO) and Gee Heavy Machinery are proud to announce that Cory Rosencranse has been appointed as the new Chief Executive Officer, effective immediately.
With a distinguished career in the heavy equipment industry, Rosencranse brings a wealth of experience and leadership that will drive continued growth and innovation for both companies. His expertise in strategic operations, customer-focused solutions, and team development make him the ideal leader to guide HEMCO and Gee Heavy Machinery into their next chapter of success.
“We are excited to welcome Cory to the team,” said Joel Larson, Chief Operating Officer. “His deep industry knowledge and proven leadership skills will be instrumental in strengthening our commitment to providing top-tier equipment, service, and support to our customers.”
Rosencranse joins the company at an exciting time, as Gee Heavy Machinery continues to expand its presence, enhance its service capabilities, and build strong partnerships within the industry.
“I am honored to take on this role and lead such a respected organization,” said Rosencranse. “HEMCO and Gee Heavy Machinery have a strong reputation for excellence, and I look forward to working alongside our talented team to drive innovation, enhance customer relationships, and continue our growth.”

About Komatsu
Komatsu develops and supplies technologies, equipment and services for the construction, mining, forklift, industrial and forestry markets. For more than a century, the company has been creating value for its customers through manufacturing and technology innovation, partnering with others to empower a sustainable future where people, business and the planet thrive together. Front-line industries worldwide use Komatsu solutions to develop modern infrastructure, extract fundamental minerals, manage forests and create consumer products. The company’s global service and distributor networks support customer operations to help enhance safety and promote productivity while working to optimize performance. To learn more, visit www.komatsu.com.
About Gee Heavy Machinery
Building on more than 40 years of success in the automotive industry, Gee Heavy Machinery is proud to have been selected by Komatsu as its partner in providing customers with premier heavy equipment solutions in construction, mining and forestry in N. California. At Gee Heavy Machinery, our mission is clear: “Winning Together With Our Customers, Because When They Win, We Win.” To learn more about our products, services and career opportunities, please visit www.geehm.com.
For media inquiries, please contact:
Barb Canibano
Gee Heavy Machinery
T: (725) 253-4044
E: barb.canibano@hemco.com